How Does The Online Banner Advertising Strategy Work?

If you've spent a lot of time surfing the Internet, then you may have seen thousands of web banner custom designs. These small rectangular advertisements appear on Web pages and vary in appearance and design. No matter how they are different, all share the same function, if a user clicked, the browser takes them to the advertiser's site.

Today, you can find an Internet marketing company offers a solution that banner advertising as part of its package of online marketing.

What is a banner?
This is a special hyperlink text that is displayed in a box with graphics, visuals and other forms of animation. There are plenty of banner ads today ranging from promotional advertisements of beauty products for electronic devices.

Due to its graphic content, this is similar to that of traditional print ads in magazines and newspapers with the added functionality of providing consumers directly to the advertiser's site. This is more like touching a printed ad and then be carried in the shop seller. It also differs from print ads in terms of capacity. Located in a one-page, like a newspaper ad, but you can display different images, animation and appearance change from time to time.

The purpose of banner ads
There are general purpose to generate more traffic to the site and increase revenue. There are several ways a banner ad to be successful.

1). Clicks. This refers to the number of visitors who click on the link banner ads that lead to the advertiser's website. Most sites sell advertising space editors pay per click basis.

2). Page views. Also known as page impressions, this refers to the number of times a specific web page is requested from the server. Most advertisers are interested in page views, since they show the number of people who have seen a banner ad. Although not efficiently measure the success of a branding campaign, showing how many users are exposed to it. The most popular way to sell ad space ad CPM or cost per thousand impressions.

3). Click Through Rate or CTR. This refers to the proportion of visits to clicks. It is often expressed as the percentage of visitors who clicked on the ad. The CTR is typically less than one percent.

4). Cost per sale. This is a measure of how much money is spent on a single sale. Advertisers use a lot of ways to reach this value, depending on your product or service. Many advertisers monitor the activity of visitors to Internet cookies. This technology allows the site to integrate the purchase history information on how the user is directed to the page.










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